Queen's Health System / "We Are Queen's" Brand Video (Director's Cut)

Brand Video

“We Are
Queen’s”

Queen’s Health System / Brand Video

After years of keeping a low profile in the advertising world, Queen’s Health System (QHS) was ready to step back into the spotlight — eager to share their commitment to comprehensive patient care, innovation and improving the health of Native Hawaiians and all of the people of Hawaii.

Duarte Studios was called upon by QHS’ marketing team to collaborate on the initiative.

DS developed the resulting concept, which became the “Queen’s Anthem” — an unapologetic, poetically-delivered narrative illustrating the organization’s mission, their endeavors and convictions. Leading with powerful imagery — both heart-wrenching and uplifting — the brand video showcases Queen’s devotion to healthcare from the beginning of life until the end. Each scene vividly portrays the spectrum of life’s emotions, creating a compelling connection that draws in the viewer.

In this 16-day production, DS casted more than 150 people, filmed at 35 locations in various QHS facilities and around the island.

Services Provided

+ Concept Development
+ Script Writing
+ Casting and Talent Acquisition
+ Location Management
+ Storyboard Creation
+ Shot List Development
+ On-Set Talent Direction
+ Voice Talent Direction
+ Set Dressing and Props
+ Camera Work
+ Crane and Dolly Work
+ Grip and Lighting
+ Craft Services
+ Production Support Services
+ Editing
+ Visual Effects
+ Color Grading