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BROADCAST COMMERCIAL
“Medicare Spot”
HMSA / Broadcast Commercial
In-house efficiencies enabled Duarte Studios to beat the clock and produce two broadcast commercials for Hawaii’s largest healthcare insurer, HMSA.
With everything under one roof — scouting, logistics, casting, location management, shot development, production and post-production services — the DS crew was able to coordinate everything in-house and move faster through the process. Operating this way ensures the most consistency in production, resulting in the highest quality end product.
We were given less than a month to produce two broadcast spots. We casted and directed 50 actors, acquired 8 locations, filmed for 7 days, edited and delivered the spots in time for the roll out.
Output + Distribution
30-second broadcast spot distributed across local Hawaii stations, various social media platforms, pre-roll, radio and the company’s website.
See other videos in this series:
Services Provided
+ Shotlist Development
+ Location Management
+ Talent Casting
+ Set Dressing
+ On-Set Direction
+ Camera Work
+ Grip and Lighting
+ Audio Engineering
+ Editing
+ Color Grading
+ Audio Mastering
